According to the Tech Marketing Priorities study by IDG Research, a successful tech marketer needs to be the proper balance of storyteller and data scientist. This is a challenge media companies can...

Framingham, Mass.—March 9, 2015—IDG Enterprise— the leading enterprise technology media company composed of CIO, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World—announces the release...

In addition to CMIWorld 2015, Content Marketing Institute (CMI) issued...

IDG Sponsored 2015 research by Content Marketing Institute and Marketing Profs on how tech marketers have changed their content marketing practices over the last year. This video focuses more...

Digital marketing accounts for 1/3 of all marketing expenditures on average and the research suggests that a data-driven focus drives more digital spending. This infographic also dives into...

The research provides a comprehensive view of technology adoption trends among the Network World audience with the goal of being to help marketers inform their product development, marketing and...

IDG’s Tech Marketing Priorities Survey was conducted from 200+ senior marketing leaders around the globe to provide better insight into the state of marketing among technology marketers. This...

Providing a positive customer experience using transformative cloud technologies is the number one key to driving economic growth for small and medium-sized enterprises (SMEs) according to new...

IDG Enterprise partnered with the B2B Technology Marketing Community on LinkedIn to conduct the annual B2B Content Marketing Survey to better understand the current state of content marketing and to...

Survey Finds Enterprise Organizations With Cross-Domain IPM Teams Are Successful at Mitigating Risks and Improving Business Agility