So many buzzwords have sprouted in the digital advertising landscape, clarity can be hard to find. We're stepping back to take a careful look at some terminology and explore the overlap between...

In the 1990s people saw email as a somewhat novel way to communicate. Then the email blast was born, and public outcry led lawmakers to push back against waves of unsolicited commercial email with...

"Our brains are insanely greedy for stories," explains Fast Company's Rachel Gillette. That's because stories trigger the human biology of cooperation, activating our will to solve problems and...

Top performing firms operate in a data driven culture. But making data analysis central to business decisions disrupts the traditional practice of basing actions on intuition, opinion or hunches....

Our Surprising Discovery When Mapping Emotions on the Buyer's Journey

Many years ago in my old neighborhood, a woman around my age moved into the small apartment above the house next door. We gradually got to know each other, and one day the obligatory question about...

Artificial Intelligence (AI) is to big data as a magnet is to finding a needle in a haystack.

Big data. Predictive analytics. Machine learning. We've all heard these technology buzzwords tossed around, but what do they really mean?

It used to be that your car was your car, your watch was your watch, and your thermostat was your thermostat. The Internet of Things is changing all that.